From 8 to 29 April 2015, the Museum Foundation Luciana Matalon hosted the exhibition Mottainai, edited by Michele Gambolò.

After the huge success of the first edition to present the European premiere of GreenBiz, recycled material made from waste by fabrics dyeing, Mottainai 2015 passes to the execution phase. Mottainai Japanese expression meaning “what a pity to waste!”, has been adopted as a slogan for environmental protection, because it sums up the concepts of reduce, reuse, save.

Italian and Japanese architects and designers have been invited to use the GreenBiz interpreting its great potential.

The GreenBiz is also used in the construction of the Japanese Pavilion at EXPO Milano 2015, designed by Atsushi Kitagawara, guest in the closing day thanks to the friendly relationship with prof. Marco Imperadori and Atelier2. Atelier2 oversaw the part of the exhibition dedicated to the Japanese pavilion with graphic tables and a sample in a 1: 2 scale of the three-dimensional wooden façade, manufactured by Galloppini Legnami.

They were also presented the project of a parapet with integrated green that harnesses the potential of GreenBiz and the project submitted by a group of students of Politecnico di Milano, led by Prof. Marco Imperadori, for the 5th LIXIL International University Architectural Competition, directed by Kengo Kuma, showing the possibility to use the material for the interiors.


April 8-29, 2015


Atelier 2 – Gallotti e Imperadori Associati, Consalez & Rossi Architetti Associati, LAND – Andreas Kipar Architetto, Claudio Pantana Architetto, Studenti del Politecnico – Alessandra Crippa

Atsushi Kitagawara Architects, Kengo Kuma & Associated, Koji Sakai & Siesta Associated, Matsuyama Shuhei, Mitsubishi Jisho, Moyadesign

ACTIVITY: Set-up project with Michele Gambolò