Atelier 2 exposes the GREENFRAME project at MOTTAINAI exhibition, an event linked to Fuori-Salone and to Salone Internazionale del Mobile 2014.

MOTTAINAI Is a Japanese expression meaning “what a waste!”

MOTTAINAI has been adopted by Nobel Peace Prize Wangari Maathai as a catchword for environmental conservation, since it includes concepts like reusing, reducing, recycling and fixing.

A few years ago, Komatsu Seiren, one of the leading Japanese textile industries, studied mud reuse and developed Greenbiz®, a substance already employed in Japan to build hanging and vertical gardens, thanks to its lightness and hygroscopic characteristics. The challenge for participants – Japanese and Italian artists, architects and designers – is to express themselves on mud reuse, also suggesting new ideas to close a virtuous circle about a still quite unknown material. All the works originated from this reflection will be displayed at the exhibition, thus promoting an efficient synergy between art and science, aiming for innovation and research.

The possible applications were designed in collaboration with the japanese Moyadesign studio,to Veluxlab, the first Italian Nearly Zero Energy Building is placed in Bovisa Campus of Politecnico di Milano and it represents a study case of high energy efficiency building .

Three different types of applications of GreenBiz:

-Horizontal system for the realization of a green parapet where GreenBiz panels are contained in steel galvanized structure with Sistema Triplex by NordZinc.

This system is suitably integrated with an irrigation system.

-Vertical system for the realization of a hiding plant bulkhead positioned to the back of building

-System of horizontal flooring, gives advantages in particular for the aspects of mitigation of the heat island phenomenon and the low energy consumption thanks to the insulating characteristics of the material and for the neutralization of acid rains.

In summary GreenBiz system, due to its versatility of application, at the same time complies with the requirements of functionality, aesthetics and sustainability: these aspects integrate perfectly with the context of the VeluxLab.


April 2014


DESIGN: Atelier2